It's no secret I'm a Ted Talk junkie. Progressive thinking is something I find lacking in daily life and this is where I get my fix. This is one of my newest favorite talks by Emilie Wapnick regarding the concept of Multipotentialites - people who are interested in and excel at more than one career. I hope the working world can evolve and embrace this concept a little more readily. 


Contagious: Why Things Catch On

I read this recently and its worth a look if you are in anything related to marketing. The author discusses why certain products catch on and others don't. One of the best things I've gleaned from this is the use of association when marketing a product. People tend to be more drawn to a product when its associated with something else they like. One example was how the song "Friday" partially became a hit merely because people like Fridays and they happen every week. The songs popularity on the chart would increases on guess what day.....yep, Friday. It had a built-in selling point and Fridays happen every week so even better.

Podcasts: This Idea Must Die

Anyone who knows me knows I have a Podcast addiction. It is one of the benefits of working in design and editing, because I can saturate my brain with information while doing my job. I have also burned through many an audio book this way.

So.....two of the most thought provoking Podcasts this week were:

Freakonomics: This Idea Must Die


And Snap Judgement: The Scientist and the Psychopath

If your brain cells are feeling a little deprived and in need of intellectual stimulation, give these podcasts a whirl.